OTT Advertising

What is OTT Advertising? The term over-the-top basically refers to the service used to stream digital content to a TV or similar device. The group of devices commonly classified as OTT include: Streaming boxes (Apple TV, Amazon Fire TV, Android TV, Samsung Allshare Cast) HDMI sticks (Chromecast, Roku, Amazon Fire TV Stick) Smart TV (through […]

How Video Ad works?

Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads. A majority of video ads are bought, sold and displayed programmatically using various targeting methods and may also include interactive elements. What […]

Real-time bidding

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers […]