Ad Network

What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. It helps advertisers buy available ad space (aka inventory) across multiple publishers. How Does an Ad Network Work? Ad networks take all of the available inventory from a […]

Data management platform

What is DMP? A data management platform or DMP is software that extracts, collects, manages, and analyzes data. DMP is the depository for data gathered from different channels and platforms. One of the DMP functions is to scan cookie IDs and package them into segments in accordance with their location, demographics, and behavior. DMPs divide […]