Supply-Side Platform

What is a Supply-Side Platform? A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors, and […]

OTT Advertising

What is OTT Advertising? The term over-the-top basically refers to the service used to stream digital content to a TV or similar device. The group of devices commonly classified as OTT include: Streaming boxes (Apple TV, Amazon Fire TV, Android TV, Samsung Allshare Cast) HDMI sticks (Chromecast, Roku, Amazon Fire TV Stick) Smart TV (through […]

How Video Ad works?

Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads. A majority of video ads are bought, sold and displayed programmatically using various targeting methods and may also include interactive elements. What […]

Ad Network

What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. It helps advertisers buy available ad space (aka inventory) across multiple publishers. How Does an Ad Network Work? Ad networks take all of the available inventory from a […]

Real-time bidding

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers […]

Ad Exchange

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). How does Ad Exchange Work? A publisher makes its inventory available on the Ad Exchange through SSP. The publisher provides full details on the […]

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile […]

Data management platform

What is DMP? A data management platform or DMP is software that extracts, collects, manages, and analyzes data. DMP is the depository for data gathered from different channels and platforms. One of the DMP functions is to scan cookie IDs and package them into segments in accordance with their location, demographics, and behavior. DMPs divide […]

Demand Side Platform

A demand-side platform is a tool or software that allows advertisers to buy ad placements automatically. How does DSP advertising work?   The purpose of the DSP is to buy the impressions on the suitable inventory and show them to the users that meet the target requirements for the optimal (minimum) price. The DSPs transmit […]

What is connected TV advertising?

Connected TV (CTV), also referred to as over-the-top (OTT), is ads that can be placed on any TV or device that can be connected to the internet and access video streaming content beyond what is available via the normal offering from a cable provider. CTV includes ads bought programmatically and shown on consoles, computer/mobile streaming, […]