OTT Advertising

What is OTT Advertising? The term over-the-top basically refers to the service used to stream digital content to a TV or similar device. The group of devices commonly classified as OTT include: Streaming boxes (Apple TV, Amazon Fire TV, Android TV, Samsung Allshare Cast) HDMI sticks (Chromecast, Roku, Amazon Fire TV Stick) Smart TV (through […]

How Video Ad works?

Video advertising is the process of displaying ads either inside online video content – usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll – or as standalone ads. A majority of video ads are bought, sold and displayed programmatically using various targeting methods and may also include interactive elements. What […]

Ad Network

What Is an Ad Network? An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. It helps advertisers buy available ad space (aka inventory) across multiple publishers. How Does an Ad Network Work? Ad networks take all of the available inventory from a […]